YOUR PARTNER IN EU REGULATORY STRATEGY AND INFLUENCE.
Armed with more than two decades of global and European advocacy experiences in all forms of stakeholder set-ups, I assist my clients in achieving their EU advocacy goals using my tried and tested Three-Pronged Approach.
LIST OF SERVICES
- Early detection
- Issues monitoring
- Stakeholder and position mapping
- Internal stakeholder alignment
- Executive training
- Strategy formulation and building
- Rollout of advocacy strategy
- Craft a balanced policy position that protects your business interests and fulfils current political priorities.
- Prepare your engagements with policymakers
- Monitor, pre-empt and debunk counter-narratives by leveraging broader societal demands in your policy briefs.
- Prepare and set up meetings with relevant policymakers and stakeholders with the aim to achieve consensus.
- Strategize your meetings according to the Laws of Persuasion
- Equip supportive stakeholders with policy arguments and amendments to secure broader support.
- Support regulatory goals in the whole secondary legislative procedures in Commission working groups.
- Organise and lead public discussions and events on your specific regulatory concerns to create broader awareness of your perspectives.
- Grassroot campaigning
- Media engagements and outreach (both earned and paid)
WHAT IS MY ADVOCACY RULEBOOK?
Combining my background in international affairs, my career as an EU public affairs consultant and my passion for both big data and human interactions, I help my clients reach their EU regulatory goals using my Advocacy Rulebook. This rulebook consists of the following Rules of EU Advocacy and Laws of Persuasion.
TEN RULES OF EU ADVOCACY
Public affairs in Brussels functions differently from how it is in a Member State and certainly from countries located outside of the EU. The rules are established according to the specific political and regulatory settings, and it is necessary to act according to the environment. When building an advocacy strategy with my clients, I ensure that we always align on the following rules.
- Understand how EU law-making actually works
- Understand the geopolitics
- Think Europe without neglecting both national and regional
- Understand the intentions behind every position
- Always apply the principle of Better Regulation
- Speak the language of your interlocutor in every sense of the word
- Be crystal clear, concise, forward-looking in your policy position
- Speak to the heart more than the mind when presenting your case
- Offer your platforms as an industry
- Continously monitor and refine your strategy
SEVEN LAWS OF PERSUASION
The ultimate goal of an advocacy campaign aims to influence, persuade, and call to take action.
I am the first (and only) EU advocacy campaign consultant to apply campaign perimeters based on the laws of persuasion laid down by renowned American psychologist Robert Cialdini. With the thorough comprehension of the policy goals and the political landscape surrounding those goals, I assist my clients in building their advocacy campaign using the laws below whenever appropriate.
- Reciprocation
- Liking
- Authority
- Social Proof
- Scarcity
- Commitment and Consistency
- Unity
CLIENT PROFILES
I support the following roles and their teams:
C-level Executives
Secretaries-General
European Regional Directors
EU Public and Regulatory Affairs Directors
Corporate Communications Directors
Below are the different types of organisations:
European and non-EU Multinational Companies
EU and National Trade and Industry Associations
International and EU Non-Governmental Organisations
Third-Country Governmental Organisations
Public Affairs Agencies
Communications Agencies