LOBBYING IS NOT A DIRTY WORD.
If you think EU decision-making is an opaque, non-participatory and impenetrable process held behind closed doors. It is not.
Whatever your setup – whether you are a pan-European business, a national industry association, or an NGO, your evidence-based opinion is always welcomed by European policymakers. But most organisations fail, because of the large number of competing voices and a lack of inhouse resources to strategize and amplify their position.
With more than twenty years in the Brussels arena supporting companies and organisations, I am here as your partner to help you achieve success in EU public affairs goals through a systematic three-pronged approach.
THREE-PRONGED APPROACH
WHAT WE CAN DO FOR YOU
Hyperion Tree Digital is a full service EU and international regulatory and government affairs agency.
How we work:
- Support for public affairs teams to quickly scale up your inhouse capacity without the need to increase personnel.
- External consultancy-level research, monitoring and arbitration for your specific EU policy goals.
- Strategic policy communications, campaign and advocacy support from social media, press relations, to producing publications and websites.
Strategy Building
Planning is the foundation of your EU public affairs success. With it, you are able to scale up your regulatory strategy when the heat is on and the competition is fierce.
Executive Training
You just had a new Secretary General who needs a clear, insider’s overview of the EU legislative process. Or you need help in explaining to your headoffice how the EU works.
Early Detection
Stay one step ahead of the others. The earliest movers get to shape the opinions first.
Advocacy Campaign
Based on the Laws of Persuasion, present your Policy Case convincingly to push the narratives in Policy Debates in your favour.
Crafting your Position
I understand your business concerns. I can help you craft a balanced policy position that protects your industry interests and fulfils current political priorities, that also pre-empt and debunk counter-narratives.
Media Engagement
I help you shape and send your message that effectively reaches the ever-changing Brussels press corps.
EU ADVOCACY & PUBLIC AFFAIRS CONSULTANCY
My name is Harold Tor-Daenens, founder of Hyperion Tree Digital. As a former UN-level global campaign organiser, former European Commission staffer, with years of working in and with European and national trade associations, NGOs, multinationals and third country embassies, I offer my clients:
- My deep understanding of and experience in the EU co-decision legislative process,
- Excellent grasp of current geopolitics that are influencing policy decisions,
- Full awareness of your business needs and those of your competitors,
- Hard expertise in Comitology and secondary legislation,
- Proven success and leadership in crafting and implementing advocacy strategies,
- Through years of experience, I have ensured my clients’ regulatory success using a three-pronged approach:
- Early Detection and Planning
- Shaping the Narratives
- Making the Call to Action
This approach is based on the principles of EU advocacy and the seven laws of persuasion which I have been adapted specifically for European public affairs. As a trainer and speaker on EU government affairs, I regularly share my experiences and ideas about the current state and future directions of European public affairs and outreach.
CONDITIONS FOR A SUCCESSFUL EU REGULATORY STRATEGY
The EU is a complex regulatory machine. The key to success is the understanding and monitoring of what goes on behind every single position, and continuously update your strategy and activities accordingly.
How the EU actually works
What gets proposed? Who decides? How to contribute?
Scan the horizon
Stay alert with early detection and continuous monitoring.
Craft your position
Be crystal clear and concise.
Offer a platform
Listen and thou shalt be listened.
Understand the geopolitics
What and who are influencing the positions?
Build your strategy on a foundation
Start with a stakeholder and position mapping.
Psychology of persuasion
Your aim is to advocate a public policy position, not throw arguments at a policymaker.
Shape the landscape
We do not live in a political vaccuum. Consider all perspectives to better craft your policy position.